Bakú Beachwear

UI, UX

Project made in DESEM Desarrollo de Emprendedores, A. C. Mexico

Design Team

José Arturo Dávalos
Mariana Macías

Beachwear boutique in Aguascalientes, Mexico. Bakú has a traditional business model, but also make sales through platforms like Instagram and Facebook. The project has the potential to grow in a digital environment, and increase sales being in a national market.

Our client had budget limitations, but we were able to make the best decisions with the developing team to keep the original budget.

Research, Competiton Camparasion

Comparing similar businesses, and checking the features of each page to match with the common user flows, and the features we wanted to include.

A coupon or discount for the newsletter subscription was one of the things that were considered to add and boost the site sales, without affecting business finances.

Wireframing

The wireframing was based in a simple user navigation, something that would display easily the products and the important information about them. In the early stages of the project, we would make a diagram with the main screens and a description of each section to show the flow to the client.

Interface design

We also created the visuals for the website, having as a guideline of style their social media and their target clients.